Last updated on 23 October, 2023

We take the protection of your personal information seriously.

SIFA Events provides artist management services for the music and entertainment industry (the Services).

Please read this privacy policy (the “Privacy Policy”) carefully before using the SIFA Events website located at (the “Website”). Your use of the Website constitutes your acceptance of this Privacy Policy.

SIFA Events Pty Ltd ACN 169 659 330 (“we”, “our”, “SIFA Events” or “us”) will use reasonable endeavours to adhere to the Privacy Act 1988 (Cth), which includes the amendments made by the Privacy Amendment Act 2000 (Cth) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Cth) governing the collection, use, handling and disclosure of Personal Information.

If you (“you”, “your” or “User”) do not agree to the terms of this Privacy Policy, you should immediately cease using the Website. SIFA Events reserves the right to amend this Privacy Policy at any time. Notice of any amendments will be displayed on the Website. You should familiarise yourself with this Privacy Policy and check for updates regularly.

Please Read Carefully

This Privacy Policy governs how Creativa collects and uses your personal information acquired through your use of the Website and the Services, as well as your interactions with Creativa. For the purpose of this Privacy Policy, “Personal Information” encompasses any information or opinion, whether true or not, about a person who is identified or whose identity can reasonably be established. Personal Information is not confined to information in a material form.

We may collect various types of Personal Information, including, but not limited to, your name, age, date of birth, email address, photographs, audio and video content, transactional data obtained via third-party payment services, geographical information obtained from your device transmissions, and other user-generated content uploaded to and/or stored on our servers. Additionally, we may gather non-personal statistical information, such as analytics and cookies data, IP addresses, and the specifications and settings of your devices (such as your preferred language) used to access the Website.

For payment of the Services, we may request, collect, and store credit card or other billing information provided by you. You will need to provide true and accurate billing information, including, where applicable, the name of the credit card holder, billing address, expiry date, and applicable CCV code. At our discretion, you may be required to provide a form of verification to prove that you are the genuine cardholder.

1. Consent

By actively utilizing our Services and/or accessing the Website, you explicitly consent to Creativa collecting, using, and disclosing your Personal Information in alignment with this Privacy Policy.

2. Collection of Information

We solicit and gather Personal Information when it is reasonably necessary for the effective provision of our Services and/or the proper functioning of our Website. Your Personal Information is collected when:

Additionally, we may collect information that has not been directly solicited from you, and is reasonably necessary for the proper function of our Services. Where such unsolicited information falls outside this reasonable necessity, we will endeavour to destroy and/or de-identify the information as soon as practicable.

We may store Personal Information obtained for record-keeping and back-up purposes.

3. Anonymity & Pseudonymity

While you are allowed to actively engage our Services and/or use our Website anonymously or pseudonymously, you may only do so to the extent that it is not impracticable for the effective provision of our Services and/or use of the Website.

4. Use and Disclosure

Any Personal Information collected of the type described above may be used or disclosed by us (or our nominated assignees or licensees) for the following purposes:

In addition to the purposes mentioned above, we may use or disclose your Personal Information for any of the Permitted General Situations as outlined in section 16A of the Privacy Act 1988 (Cth). This includes, but is not limited to, using or disclosing information for evidentiary purposes in establishing or defending a legal or equitable claim, addressing serious threats to public health or safety, or providing assistance in locating missing persons. Additionally, we may be compelled by the operation of law to disclose any information related to you, including your identity and contact details.

5. Direct Marketing

We may utilize your Personal Information to present you with new products and services, inform you of upcoming events or developments in our existing Services, and send newsletters and other commercial updates about SIFA Events. By providing us with your email address (either when engaging our Services or using our Website), you actively consent to receiving such marketing communications. If you prefer not to receive direct marketing communications from us, you have the option to unsubscribe by clicking the ‘unsubscribe’ button at the bottom of the email.

6. Third-Party and Cross-Border Disclosure

Occasionally, we may need to share your Personal Information with third parties to enable you to fully utilize our Services, and this may include third parties located outside Australia. We will implement reasonable measures to ensure that these entities respect your privacy in accordance with the Australian Privacy Principles or their international equivalent. You acknowledge and agree that we may process or store your Personal Information on a server outside the country in which you reside or on a cloud server.

7. External Websites

This Privacy Policy exclusively applies to information collected concerning our Services and Website. We bear no responsibility for the collection of information and/or privacy practices of any third-party websites or applications that may be accessible via a hyperlink or third-party advertisement on the Website.

8. Access and Corrections to Your Personal Information

You have the right to request that we provide you with a copy of the Personal Information we hold about you. No specific reason is required for making such a request; however, you may incur reasonable expenses for the preparation and delivery of your Personal Information. We retain the right to decline access to your Personal Information if the request would unreasonably impact the privacy of others, the information is commercially sensitive, granting access would be unlawful, or the request is frivolous or vexatious. We strive to respond to your request within a reasonable timeframe after its submission.

We are committed to ensuring that your Personal Information, collected and stored, remains accurate, up-to-date, and complete. To assist us in this effort, please ensure you provide us with your correct details and inform us if you believe the information we have about you is inaccurate, incomplete, out of date, or misleading. In such cases, we will take reasonable steps to rectify the information.

9. Cookies, Trackers and Analytics

We may use use ‘cookies’ to track web browser behaviour and serve relevant and targeted ads to previous visitors on our website using third party vendors such as Google. You can also modify your browser to prevent cookie use but if you do this our Services may not work properly. The information stored in the cookie is used to identify your browser or device. This enables us to operate an efficient service and to track the patterns of behaviour of users of the Services. Users may opt out of Google’s use of Cookies by following the instructions listed on Google’s ‘Opt out’ page: Click here.

In the course of serving advertisements to the Website (if any), third-party advertisers or ad servers may place or recognise a unique cookie on your browser. The use of cookies by any such third-party advertiser or tracker is not subject to this Privacy Policy, but subject to the privacy policy of the relevant entity.

We may use Google Analytics data, which collects statistical information about visitors to the Website and/or the Application, including but not limited to IP addresses, geographical location, how you arrived at the Website and information about the device being used to access the Services such as the browser or operating system. Google Analytics data is collected through cookie technology, and subject to the terms of Google’s Privacy Policy. You may opt-out of this use of cookies by installing this browser extension: Click here .

10. Security of Your Personal Information

Regrettably, no data transmission over the Internet can be guaranteed to be completely secure. However, we are committed to taking reasonable steps to protect your Personal Information from:

We are committed to taking reasonable steps to destroy or de-identify information when it is no longer required for any purpose for which it may be used or disclosed. We may retain and use de-identified information or statistical data collected, even in the event that you cease to use the Services.

11. Transfer in Certain Circumstances

In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation of SIFA Events, we reserve the sole discretion to transfer, sell, or assign the Personal Information collected to one or more pertinent third parties.

12. Questions and Complaints

We appreciate your comments and feedback. If you have any inquiries regarding this Privacy Policy or if you wish to request access to your Personal Information, correct or update your details, or file a privacy complaint, please reach out to us using the contact details provided below.

13. Our Contact Details

Please email for any queries regarding this Privacy Policy.

For further information on your privacy rights, please visit: