As a disc jockey for a dance club, the DJ will be responsible for playing songs that are both entertaining and will affect the audience in the desired manner. This may include playing requested songs as well as setting up selections that will direct the audience to a certain area. This is done by selecting tracks that have the effect of pushing the audience to visit the bar, check out a promotional item sales booth, prepare for a contest or just to dance. SIFA Events has produced many recognised Industry DJs and has seen them play at many Industry nightclubs and events. An industry DJ usually stays within their own city or state, making a career as a paid industry DJ.